Jacquemus Takes us to a White Scenery for its FW22-23’ Collection
Titled “Le Papier“, the collection presented a cinematic eye for the audience to create an ethereal display against the moonscape of the salt flats in the Camargue region.
Jacquemus presented its latest Fall/Winter 2022-2023 collection at the implausibly elegant-perfect backdrop Salin of Camargue in the South of France. French designer Simon Porte Jacquemus, founder of the eponymous fashion house, is widely known as for his off-calender fashion shows – a lavender field in the South of France, a beach in Hawaii – and this season he lured the fashion pack to an actual mine.
Titled “Le Papier“, the collection presented a cinematic eye for the audience to create an ethereal display against the moonscape of the salt flats in the Camargue region. With the dramatic relief and bright light, it was a selfie dream. “The last collections were very Pop,” designer Simon Porte Jacquemus wrote in a recent Instagram story, “I now go back to something more poetic.”
Simon Porte Jacquemus believed in her Art, passion for fashion and creativity during the process of creating the collection, and said after the show, “I started working on the collection with the obsession to restart from nothing, like a white page,”. Moreover, for the fall/winter 2022-2023, the creative director presented his latest collection, emphasizing on the artisanal exploration of natural materials and displaying the ingenious imagination of Jacquemus in a comprehensive harmony.
As the title of the collection was “Le Papier”, the exhibition on French paper was purely white. The chalk paint used by designers was not just a trend but associated with the concept of a blank sheet of paper, symbolizing a new life that can be written and dyed.
At the beginning of the show, a duo of models danced as they presented the first of the 61 looks. From then, the models continued, presenting crisp white gowns with sheer materials, deep khaki and sandy cargo pants, brown and cream tailoring, and blue checked outerwear. Models descended one by one from the top of the sun-bleached mountains until they were at eye level with the show’s guests. Not to mention, an exclusive front row seating including Victoria Beckham, Jorja Smith, Bretman Rock, Nathy Peluso, and many more.
Simon Porte Jacquemus expressed that this new collection emphasized pure white tone pieces, as a way of paying homage to his childhood. He went back to his memories of his grandmother Liline, those of Provence’s central colours and fabrics, and his shared nostalgic passion for things of the past.
Check out some looks from Jacquemus Fall-Winter 2022-2023 collection.
