Supermodel Kendall Jenner collaborates with Online Fashion e-tailer ‘About You’

Following the success of the first drop in July, Kendall and About You return with over 40 limited edition pieces designed for everyday outfits, but also special occasions. All of them were inspired by the model’s style.

German Fashion e-tailer ‘About You’ announces its newest collaboration with supermodel Kendall Jenner. After the success of the first drop in July, Kendall & About You partners again to create a capsule, consisting of over 40 limited edition pieces designed for everyday outfits and special occasions. The capsule includes incredible looks, which are inspired by the model’s wardrobe and are perfect to be mixed as wide-leg jeans, burgundy leather pants, cozy sweaters, power suits, hoodies, wool vests, shirts and miniskirts. All declined in warm, earthy tones, with the addition of a hint of yellow and pastel blue.

The collection is fully influenced by Jenner’s style and a mix of glamour and casual comfort.

The campaign was shot on a horse ranch in California, Jenner’s favourite place to unwind, and conceived by Donald Schneider, the former creative director of French Vogue, from 1993 to 2002.

The first drop focused on her “daily favourites”, but the upcoming release takes on a more trend-led approach, including items designed for special occasions. From tight miniskirts and classy jumpsuits to oversized sweaters and flowy jeans, the collection offers looks for a night out on the town or a day at the ranch. Ranch-hand chic for the urban groover includes essential easy-to-wear pieces reflecting the model’s off-beat, off-duty street style, an element also seen in her first collaboration with the brand.

After the success of our small teaser drop, we are now going one step further and presenting the main drop to our customers,” said About You’s director of content, Julian Jansen. “Kendall unveils more than 40 limited on-trend items with a focus on high-quality materials and special details. In addition, each piece is again provided with a unique code, which stands for Kendall’s birthday, which makes the collection even more personal.”

I am a tomboy, and I love everything in this drop because the pieces are the basics that I wear in my daily life. I feel like this is me on my future ranch, just like going out in my pair of comfy sweats to feed the horses at night before I go in for dinner with the classy, elegant suit,” explained Jenner.

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