Burberry Unveils Its latest “The Lola Bag”

Bella Hadid is the muse Muse for the latest Lola bag x Burberry. The incredibly talented models Lourdes Leon, Jourdan Dunn and Ella Richards also have taken part in this campaign.

British luxury fashion house Burberry presents its Spring/Summer 2022 Campaign, featuring supermodels Bella Hadid and Jourdan Dunn, Madonna’s daughter and model Lourdes Leon, and Keith Richard’s granddaughter and model Ella Richards.

Photographed by Torso Solutions, with styling by Suzanne Koller, the campaign focuses on the Lola Bag, the sophisticated new accessory brought by the high-end brand.

“Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit,” said Burberry creative director Riccardo Tisci. “They represent femininity at its finest, and the essence of that attitude is inherently Lola.”

The creative director comments on the bag: “Lola, at heart, embodies an attitude: she is strong, sensual and intelligent at the same time. An ode to strong women everywhere.

He adds, “For the campaign, I really wanted to celebrate that attitude and all the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all her beauty from every angle.”

Tisci designed the Lola bag and described it as “a soft silhouette punctuated with the Thomas Burberry Monogram brooch and a polished chain strap.” The brooch, a T and a B, honouring the brand’s founder, Thomas Burberry.

“The Lola Bag” has been crafted with sophistication in Italy and is available in a variety of fabrics, from Italian tanned leather to cotton canvas and raffia, in a variety of classic colours including black, camel, evening primrose pink and bright red, and in vivid shades of orange, bright sky blue and bright lime.

Remember that Bella Hadid is a longtime friend of Tisci and the muse of the fashion house.

She has walked several runways for Burberry. The most recent runway show was the Fall-Winter 2022 show, where the luxury brand showcased its star-studded ready-to-wear collection, which was a celebration of British culture.

In 2020, the model starred in Burberry’s The Pocket Bag Campaign, captured by Inez and Vinoodh.

Bella Hadid loves the friendship she has with Tisci. She said, “It’s been amazing working with Riccardo and the Burberry family, and I loved shooting this campaign.” “I always have a great time on set, there was a lot of energy, and it was great to work with such a mix of incredibly talented people,” added Bella.

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