Mugler Teams Up with Jimmy Choo to Introduce their Latest Shoe Collection

These two iconic brands have teamed up on a new Fall/Winter footwear capsule campaign.

Just a few months after the visionary French designer Thierry Mugler sadly passed away aged 73, his eponymous fashion house Mugler has announced a new joint campaign collaboration with the iconic footwear brand Jimmy Choo. The campaign itself has been shot by Harley Weir featuring models Sora Choi, Eartheater, and Aweng Chuol. In charge of styling was Haley Wollens and Sandra Choi, and production by Partner Films.

Designers Sandra Choi, creative director of Jimmy Choo, and Casey Cadwallader, creative director of Mugler teams up in a new capsule collection full of glamorous and luxury shoes, which arrives in classic and dramatic lines, with a twist of sexy, encapsulating the empowerment of women. Black, nude and neon-yellow, are the main colour palette. As for the details, there is a lot of PVC, Mesh, and cut-outs.

In a homage to the female form, the capsule champions femininity, power and glamour while drawing on both brands’ vast archives and history of creating iconic designs.

There is an inherent connection between the language of Mugler and the language of Jimmy Choo,” Says Sandra Choi, Creative Director at Jimmy Choo. “Our roots in the ‘90s, the resonance they have today with a younger generation, but the drive to update, to redesign and not just revive.” She adds.

The whole collection includes pumps, boots and sandals. It also presents both brand’s style and stays true to their roots. They have both updated their classic silhouettes and designs for the modern woman who is au fait with the power and attitude that a great pair of shoes can provide.

“Mugler and Jimmy Choo are about strength – our women are strong, glamorous and in-control. Here, our women are literally the centre of every image: they are the stars. That these images are captured by a female photographer also adds an extra dimension – Harley’s work always celebrates femininity, a view of women by a woman. There’s an inherent strength to that, which is very Mugler, and quintessentially Jimmy Choo.” Sandra Choi says.

The “JCXM Sock Boots” are inspired by Mugler Creative Director Casey Cadwallader’s iconic “spiral” and “illusion” bodysuits and ticking off all the super-sexy, hype body-conscious and contouring trends in one fell swoop. It also features tiny buckled leather straps in a homage to Jimmy Choo’s leather sandals of the 1990s and the Mugler signature.

Check the campaign below and get ready for the season’s most glamorous shoes.

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